JDK Marketing Communications Management

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                ADOPTION PROFILES

Not Your Usual Marketing Tips

Testimonials

"The adoption profile created by JDK Marketing really brought our birth mother letter to life. Although we had originally considered putting the profile together ourselves, we never could have created a motif and layout as creative as what Joel came up with. It took a lot of strain and worry out of this piece of the adoption process. And it was produced much more quickly than if we had tried to complete it on our own. We are pleased that our profile looks different than others we had seen and we expect this will help us stand out to potential birth mothers."

Misty K. Ritchie
Bank of America

Joel Kweskin is the principal behind JDK Marketing Communications Management. He is a former Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, writing advertising copy and helping to earn several industry awards for excellence in advertising and marketing communications. During this period, he served as national Vice President of the Insurance Marketing Communications Association (IMCA) and was representative to the Association of National Advertisers (ANA).
Kweskin has also gathered experience writing advertising copy for New York City and Charlotte advertising agencies; but his verbal skills additionally embrace virtually all disciplines of marketing promotion and journalism.

Since 1996, through the emergence of his own company, Kweskin has offered consultation on marketing strategy and creative development and implementation for such diverse national, regional and local corporate names as Transamerica Reinsurance; Bristol-Myers Squibb; John Deere; Moissanite Jewelry; Rapid Tax; Charlotte Housing Authority and Archadeck.

In addition to writing advertising copy, Kweskin has displayed his verbal skills on both the publication stage and the theatrical stage: he co-authored articles for National Lampoon magazine and co-scripted a comedy revue off-Broadway in New York City.

He is active in Charlotte business networking circles and is the online content editor for www.lifeincharlotte.com, a compendium of news and features celebrating Charlotte's business and social activities through the prism of cultural diversity.