"The adoption profile created by JDK Marketing really brought our birth mother letter to life. Although we had originally considered putting the profile together ourselves, we never could have created a motif and layout as creative as what Joel came up with. It took a lot of strain and worry out of this piece of the adoption process. And it was produced much more quickly than if we had tried to complete it on our own. We are pleased that our profile looks different than others we had seen and we expect this will help us stand out to potential birth mothers."
Misty K. Ritchie
Bank of America
According to that bastion of all things knowable, Wikipedia, the definition of corporate identity is "the 'persona' of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks."
That might further manifest itself through such business essentials as the company logo, business cards, stationery letterhead and envelopes, and signage.
To arrive at a particular look and tone to represent our corporate client requires both a sensitive and seasoned approach. Which is just the right combination exemplified by the graphic designers with whom we work in concert.
Samples illustrated here also indicate our broad, multi-industries background. Whether our client is a large corporation or sole proprietor, our charge remains the same - to develop a corporate identity that the client will respond to proudly, and their clients will respond to respectfully.
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