With direct mail, your advertising message is targeted to those most likely to buy your product or service. It delivers a high degree of control, by allowing you to choose exactly whom you wish to receive your promotional message. You can measure results precisely by recording the number of responses your mailing brings in.

Your message can be as long as necessary to fully tell your story (See magazine subscription or health insurance letters). Or it can be short and in-your-face snappy (See postcards. In fact, see our postcards.)

"Keep those cards and letters comin' in," Dean Martin used to hawk on his old variety show. And the message remains the same - postcards, for one, are a strong medium for capturing the attention of captive audiences. It's hard to ignore an oversized marriage of a dramatic visual with a compelling headline, especially amidst the clutter of white-enveloped bills.

At JDK Marketing Communications Management, we conceptualize, write and design direct mail pieces such as postcards. We'll even work with selected printers to produce...and then specifically target and mail...the pieces for you.

Talk to us before preparing your next (or first) direct mail campaign. We'll happily keep the look "in the family" of your existing marketing literature, or develop a brand new campaign to jump-start a strategic initiative.